Mulligan

Increase website visibility:

Create a company page for your business
Create/update your LinkedIn account, reflecting yourself as the CEO of your company (people can visit/follow your company page from your profile). Add social media (Facebook, LinkedIn, Instagram) accounts to your website, so that people can like/follow your page and/or posts
Get recommendations, on LinkedIn, from people you have worked with. This will show additional credibility.
Post/like content, on LinkedIn, relevant to your company, so you gain/maintain visibility to your network
Go to networking events, and hand out information about your company. I would be happy to provide more information about the networking event I mentioned that is coming up at the end of February. There are meetup groups, in career and business development, which may also be interested in utilizing your services.
Follow people, on LinkedIn, who are involved with career advancement at their school, place of work, etc. These contacts may connect with you, follow you, or express interest in the expertise you offer. If you like/share one or more of their posts, their entire network will see this, providing you with visibility in both your network, as well as theirs. Others may see that you liked/shared their post, and connect with you. Many of these people are in the same (or similar) industries, and may lead to current/additional clients for your company.
- The following are statistics from my LinkedIn network:
  - More than 5,000 people in career advancement and career mentoring professions in the Chicago area.
  - More than 18,000 people in career mentoring in the Chicago area.
Join groups that are related to career/job advancement, and like posts within those groups. This will also give you additional visibility (within the LinkedIn group), as well as visibility to people, in the industry, within that group.
Create a free Instagram profile, post links/articles/information about career advancement, and follow people who are career coaches or in career advancement. This will show your expertise in the field. People may follow you, based on this expertise, and can then see your website, and the services you offer. The algorithm Instagram uses may suggest your profile to other users, and, if these other users follow you, your profile may be suggested to additional users.
Add a Google Calendar with your upcoming events to your website. This will also allow people to add your calendar to their Google Calendar, and see all of your upcoming events.
Add your events to Eventbrite, which is an event publication website, so that people can R.S.V.P. to, pay for, and attend them.
Add a section on your website where people can get a small sample of the services you offer, “5 Ways To (Achieve Stated Goal)“. Offer a few ideas. Tell your audience about the benefits they’ll gain from utilizing your services and then offer a link to “Create a booking”, or “Purchase a book.” You can even offer a limited-time discount, with an exclusive coupon code. Once they see the benefits of the services you offer, they will likely want to learn/purchase more.
Offer a link, on your website, to get on your email newsletter; they’ll get exclusive offers or services by joining.

Some Marketing Ideas:

1. The Career Pathway Mentoring Center:

Find out how we help our clients…

Target and secure their next career opportunity
Identify their professional skill sets and pursue relevant career opportunities

By:

Utilizing the guidance of our 5 “P” Career Growth Goals
- Positioning candidates on the targeted career path
  - Self Assessment
    - Interests
    - Academic Strengths
    - Personality Assessments
    - Skills
    - Values
    - Leadership Capability
    - Self-Employment Potential
  - Reviewing the current job market
  - Targeting career fields and positions based on an individual’s professional capabilities
- Preparing candidates for targeted career opportunities
  - Practice ACT test
  - Creating College Selection Profile
    - Identifying curriculums/majors relevant to a candidate’s targeted career path
- Place candidate in targeted career paths
  - Preparing a resume, cover letter, and other materials relevant to a candidate’s targeted career path
  - Implementing a strategy to get interviews at target companies
  - Marketing candidate to targeted companies/organizations
  - Professional critique of interviewing skills
  - Negotiating an offer of employment
  - Advising candidate on how to make the best first impression possible
- Teaching the candidate how to achieve his/her maximum professional potential in his/her high school, college, and work environments
  - This will involve a series of task-orientated goals, for the candidate to achieve, to teach the candidate how to perform at his/her best in professional environments
- Achieve personal satisfaction in high school, college and work environments
  - Discuss challenges/obstacles that are preventing the candidate from achieving optimal satisfaction in his/her high school, college or work environment

2. Mentoring Directors Program:

Work with career mentors, from organizations, through managemycareer.info,
Review managemycareer.info to implement our career advancement strategy, which involves the use of our exclusive books, self-assessments, and podcasts, used by corporate professionals
Organizing a mentoring program, and finding and training career mentors
- Training specialized career mentors
Host workshops, posted on our website, that help mentors retain and enhance their skill set(s), so that they can continue to foster the professional development and advancement of candidates

3. Mentor Training Program:

Providing professional career guidance to candidates, to help them achieve maximum career advancement
Utilize the exclusive Route 5 Career Pathway Plan to help career mentors guide candidates toward their targeted career goals
- Position candidates on the targeted career path
- Prepare candidates for targeted career opportunities
- Place candidates in targeted career paths
- Teach the candidate how to achieve his/her maximum professional potential in his/her high school, college, and work environments
- Help the candidate to achieve personal satisfaction in high school, college and work environments
Our exclusive program works in 5 easy steps, and allows the candidate and his/her parents/mentor to:
- Review the 4 easy steps from “My Career Mentor and Me” – the four sections, appendix, and contracts at the end of the book
  - This includes the signing of the contract between the candidate and mentor and/or parents, and information provided by podcast #3
  - The mentoring, and family support, and how this can achieve the following goals for the candidate:
    - Planning of the candidate’s career path
    - Exploration and achievement of new employment opportunities
    - Achievement of optimal professional success
    - Enjoyment of a successful and prosperous career
  - Implementation of the 3 stages of the Career Planning and Management Process
    - Discussion of the importance of a supportive and professional mentorship
    - Utilization of the Route 5 Career Pathway Plan, which incorporates the Five “P” Career Growth Goals. This integrates tasks that will guide the candidate to his/her targeted career goals
    - Sharpening of professional communication skills
    - Monitoring of a candidate’s achievement of established career tasks
  - Career advancement books, along with the guidance of a career mentor, guide the candidate toward his/her targeted career path
  - The Career Growth Score Board, which serves as a monitor of the candidate’s professional goals with each step of the Mentor Training Program.
  - Sample material, at the end of the book serves as guides between the candidate and parents/mentors
- Our program consists of these 5 easy steps:
  - 1. A trusting and supportive relationship is established between the career mentor and the candidate
    - The mentor’s ambitions should be to make the candidate successful
    - The candidate should be receptive to the mentor’s ideas and suggestions.
  - 2. The candidate selection of 5 “P” Career Growth Goals, and associated tasks, to guide him/her to career advancement. Additional tasks may be added, as necessary.
    - 15 tasks are relevant to positioning the candidate on his/her targeted career path
    - 10 tasks are relevant to preparing the candidate for targeted career opportunities
    - 5 tasks are relevant to placing the candidate in targeted career paths
    - 5 tasks are relevant to teaching the candidate how to achieve his/her maximum professional potential in his/her high school, college, and work environments
    - 5 tasks are relevant to helping the candidate to achieve personal satisfaction in high school, college and work environments
  - 3. The candidate and parents/mentor’s evaluation of tasks that the candidate may need additional assistance in completing.
    - Levels of Competence:
      - Level #1: Candidate is unconsciously incompetent, and needs to identify career achievement goals
      - Level #2: Candidate is consciously incompetent, and needs additional mentoring to achieve career achievement goals
      - Level #3: Candidate is consciously competent, and requires minimal guidance to complete tasks
      - Level #4: Candidate is unconsciously competent, and is considered an expert at selected tasks
    - Review of the Career Growth Goal Score Board in “My Career Mentor and Me” to review accomplished tasks
  - 4. Review of books, assessments, and podcasts, many of which are found in “My Career Mentor and Me”, to set additional goals for the candidate to meet.
    - The following books provide additional guidance:
  - 5. Introduction of candidate to sponsors, from different companies, so that he/she can learn more about various industries